Victoria Flores’ Lux Beauty Club Rescues Bad Hair Days

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Victoria Flores was tired of spending thousands at the salon for longer hair and needed a product that would help with bald spots. This led her to create her 7 piece DIY clip in hair extension kit and the Twist N Go hair extension scrunchee out of synthetic hair. Her prices range from $6.99 to $29.99, and she currently sells online as well as at Bed, Bath, and Beyond.

I have been selling since I was in elementary school, I used to sell Current Magazine products to my little friends.

Victoria’s parents were Mexican immigrants and she was the first in her family to go to college. She remembers seeing her grandmother cleaning hotel rooms at the Holiday Inn in El Paso and knowing that she wanted so much more for her own future. She earned an undergraduate degree and an MBA and started working on Wall Street at Morgan Stanley.

We all help and support each other no matter what and want each other to thrive.

Victoria has been selling hair extensions with her business partner since 2012. Although raising money has been difficult, Victoria remains convinced that women want her products and need them. She definitively stated “This is not a want but a need.” She began the business because she was constantly frustrated at not being able to find quality, affordable hair extensions in human or high fiber at the retail level.

Victoria began selling when she was in elementary school. She sold Current Magazine products to her little friends and her mom would put in the orders for her. Victoria’s mother is the inspiration for everything that she does.

In speaking with Enclave, Victoria explains what inspires her most about Project American Dreams:

The bonds we made and the mentorship, made me feel that together we can accomplish anything.

Follow Victoria Flores @luxbeautyclub

Follow Project American Dreams @DreamersVenture

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